ERNCO Group of Companies

ERNCO is a group of companies, not a single business. Environmental drilling and coring across Western Canada is one trade; private utility locating and near-surface geophysics in Alberta is another. They serve different clients, bid different work, and are searched for in completely different words.

Sharing a single site meant each division was competing for attention on a page that could only ever half-describe it, and neither could be found cleanly for the work it actually does.

Two sites, one per division, each written around the work that division really performs and marked up so search engines can tell what kind of company it is and where it operates.

The locating division's naming was inconsistent across everything it appeared on, so we settled it on Empire Geophysics & Locating and applied that one name everywhere — site, structured data, and the material around it.

Both are custom builds we maintain. Neither is a template with a logo dropped into it.

Each division now has a front door of its own that describes one trade properly, in one province, for one kind of buyer.

Because they are separate sites, the group can invest attention in whichever division needs it without the other paying for it.