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ERNCO Group of Companies

Environmental & Utility Services · Two Websites · Brand · SEO · 2025

One group, two different trades, and one website trying to speak for both.

ERNCO Group of Companies website

The situation

ERNCO is a group of companies, not one business. Environmental drilling and coring across Western Canada is one trade. Private utility locating and near-surface geophysics in Alberta is another.

They serve different customers, bid on different work, and get searched for in completely different words. One shared site could only ever half-describe each of them, so neither was easy to find for the work it does.

What we built

Two sites, one per division. Each is written around the work that division really performs, and each tells Google what kind of company it is and where it works.

The locating division was going by a slightly different name almost everywhere it appeared. We settled on Empire Geophysics & Locating and used that one name across the site and everything around it.

Both are custom builds we look after. Neither is a template with a logo dropped into it.

The outcome

Each division has a front door of its own now. One trade, one province, one kind of buyer.

The sites are separate, so the group can put attention into whichever division needs it without the other one paying for it.

Two

divisions, each with a site written for its own trade

One name

Empire Geophysics & Locating, applied consistently

Custom

builds we look after, not templates

Let's create something amazing together.

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